• Infinite Loop 32: Vote Mac: What if the Mac were Politicized? (11-11-03) Inspired by another witty and deep question at a "Rock the Vote" town hall meeting debate of the Democratic candidates, what a world it would be if the Mac, the Mac cause, was politicized. It's 1984 again, sort of, kind of, but backwards, I mean after 1984, not in the eighties, now in the twenty-first century... and not really 'post-'' anything... well, never mind, forget it.
• Infinite Loop 31: Digital Disconnect: How an iPod Upset My Whole World (7-18-03) Feeling detached in some way, Dave wonders if the iPod and the digital lifestyle will permanently change the way he perceives the world?
• Infinite Loop 30: Digitized Lust (7-11-03) Defining and redefining Lust, Apple-Lust, and Digital Lust?
• Infinite Loop 29: Why the 'Mac Web' After 9-11? A Holiday Meditation (12-20-02) Dave considers the question, "9-11 reminded us what is important in life, what is silly, and what is banal. The Mac Web was shown to be silly, unimportant and even petty at times. So why didn't it close down on 9-12? There answer is simpler than you might think... and brings reflection on the values we celebrate in this holiday season.
• Infinite Loop 28: Switch and Narrative - Apple's New Ad Campaign (6-14-02) There is more to Apple's new ads than meets they eye, the eye of faith that is.
• Infinite Loop 27: Is OS X the End of the Postmodern Mac? Part One (12-11-01)
• Infinite Loop 26: Mac Passion and its Abuse (10-10-01)
• Infinite Loop 25: Jobs' Mysticism and the Mac Mystique (8-10-01) What happens when we combine two things Jobs takes seriously, namely Apple and his mysticism?
• Infinite Loop 24: Mac Philosophy Part One: Steve Jobs' Philosophiocal Background a first look at Steve Jobs' philosophical background.
• Infinite Loop 23: Losing Myself in OS X Making the jump to OS X, Dave open the wrong window and BAM! He and his "Mac" disappeared forever.
• Infinite Loop 22: Web Site Standards Dave looks at standards on the Mac Web, and responds on a personal level to an insult to a friend. Read the subtext.
• Infinite Loop 21: The Macintosh Community and Myth David continues his look at the Mac Community with an examination of its myths. Just like Homer, the myths of the Mac Community include, heroes, monsters, irony, betrayal, homecoming, and epic struggles. Which hero would you identify with?
• Infinite Loop 20: We Are Community David examines the origins, myth and members of this living organism we call the "Mac Community."
• Infinite Loop 19: Faith and Reason in the Mac-PC Debate Can we learn some things from the debate in the philosophy of religion about the Mac-PC debate? Dave thinks we can.
• Infinite Loop 18: Form and Content: Mac and Otherwise Is there such a distinction between form and content that we hear so much about? Is it all about "content," or do we need to understand the idea in new ways?
• Infinite Loop 17: "Gyges Goes Surfing (Being Part Two of "The Mac Web as Therapy.")" The invisibility the Web offers can be used for good or evil, but which is up to you.
• Infinite Loop 16: "The Mac Web as Therapy." The Mac Web seems to offer a kind of therapeutic environment for some people. Why?
• Infinite Loop 15: "Nihilism, Apple and the Mac Web. Part Three." Continued. This time Dave looks at the Mac Web and wraps up his thoughts on nihilism and all things Apple.
• Infinite Loop 14: "Nihilism, Apple and the Mac Web. Part Two." David continues his series. This time he looks at Apple's marketing image.
• Infinite Loop 13: "Nihilism, Apple and the Mac Web. Part One." Dave thinks about nihilism and how we see it on the Mac Web and at Apple itself. Don't get depressed reading this one. We warned you.
• Infinite Loop 12: "Thinking Different and Mental Illness." In this essay we look at the concept of "thinking different" and show how it can be abused, and relate it to such issues as using mental illness as a means to social control. This will get you thinking, different. Classic
• Infinite Loop 11: "Permanence and Technology." It seems that technology makes things seems non-permanent This feeling that the world is "soft" leads to to all kinds of ritualistic, odd behavior with technology.
• Infinite Loop 10: "Fools for the Mac." A continuation of "The Essence of the Mac Parts I and II" at MOSD. We show how Apple tries to fool us and why we love being fooled.
• Infinite Loop 9: "New Mac Teens on the Block." There is a new generation of Mac users and webmasters out there. We state why we welcome them and how they make us feel young again.
• Infinite Loop 8: "Serious Play." So the Mac is just a toy. Great! That's why it turns everything we do, even the most serious work, into play.
• Infinite Loop 7: "Future Noir." The dangers of surfing the web. Is your ego spreading out to nothingness because of the web? This is a classic. Classic
• Infinite Loop 6: "Appearance and Reality on the Mac Web." Appearances verses reality is an old dispute. It's seen on the Mac Web and OS X, too.
• Infinite Loop 5: "Microsoft, Apple and Human Freedom." The companies have two ad campaigns. Each assumes a theory of human freedom. We unearth them and show why each theory of freedom fits each company's practice.
• Infinite Loop 4: "Is Steve Jobs Laughing at Us?" Steve Jobs in the "Fortune" article a while back seemed very grown up. Maybe we should follow his lead.
• Infinite Loop 3: "Is My Mac Just a Machine and Does It Matter? Part Two." Continued.
• Infinite Loop 2: "Is My Mac Just a Machine and Does It Matter? Part One." So is the Mac just a machine? Are you?
• Infinite Loop 1: "Speaking the Unspeakable." Our charter you could say. Classic

The Infinite Loop Series is the column that started it all at Applelust.com. It is serious, deep, and, we hope, teaches you something. This is the original column for which the phrase "Mac philosophy" was coined. In the end these columns go far beyond the Mac to universal ideas we can all learn to appreciate. Hopefully, by reading them, you'll see yourself, your Mac, and your world in new ways. Best read twice, or thrice, we have been told. We simply assume that to think different one must first think. Not your usual Mac column, but worth all the effort. There is nothing else like it on the Mac Web.

David Schultz lives in the Midwest with his wife Christy and their cat Dr. Erwin Schrodinger. His wife is a computer programmer for one of the world's largest construction companies, who unfortunately must work on Windows NT all day.

David is trained in theology, history, philosophy, and counseling. He has advanced degrees in philosophy with specialties in Ancient Greek Philosophy, Kierkegaard, Ethical Theory (with emphasis on 'virtue ethics'), and Philosophy of Religion (with emphasis on 'Analytic Theism'). He has an AOC in contemporary metaphysics as well. He also serves as am ad hoc referee for the academic journal "Ancient Philosophy."

He has served as a Regent's Fellow at the University of Nerbraska-Lincoln, graduate assistant at the same, was Editorial Assistant for "The Journal of Philosophical Research," under the prestigious leadership of Prof. Robert Audi. David has taught at various state universities. Trained in bioethics as well, he was Vice-Chair of the Bioethics Committee at a large medical institution for three years, and has served in various pastoral and counseling positions for youth and single adults. He has won several honors for public speaking along the way.

David currently is Lecturer in Philosophy at a Midwestern, private Jesuit institution (consistently named one of the top Midwestern universities in the country, and this year, 2001, named #1 for teaching!), where he seems to have fallen into teaching the history of philosophy from its earliest times to the present, as well as ethical theory and phil religion when he can. He has written "Mechanism and Doubt," a textbook which is used in his classes. His current research is in nihilism, phenomenology, the religious philosophy of Soren Kierkegaard, and the relationship between Greek science and myth.

David bought his first Mac 8 years ago (an SE/30), though he can recall seeing his first Mac in 1984. He has not turned back since (he has never owned a Windows machine and never plans to). His family of Macs includes a G4/450 ("Sawtooth"), a 7100, and PowerBook (FireWire, "Pismo"). Oh, and a Palm IIIc of course! He is a die-hard Mac loyalist and truly believes that Plato would have owned a Mac! He also is committed to teaching people through their love for the Mac. When he is not as his Mac working, or doing philosophy (i.e., worrying), and teaching, he enjoys cooking Italian and Cajun foods, sitting hours on end in bookstores, and reading Russian lit and contemporary physics. He is Publisher and Editor-in-Chief of Applelust.com.

David Schultz