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Infinite Loop
Jobs' Mysticism and the Mac Mystique

©8-10-01 David Schultz (with Dennis Hill)

"And the most glorious exploits do not always furnish us with the clearest discoveries of virtue or vice in men; sometimes a matter of less moment, an expression or a jest, informs us better of their characters and inclinations, than the most famous sieges, the greatest armaments, or the bloodiest battles whatsoever. Therefore as portrait-painters are more exact in the lines and features of the face in which the character is seen, than in the other parts of the body, so I must be allowed to give my more particular attention to the marks and indications of the souls of men..."

Plutarch, Parallel Lives of Noble Greeks and Romans, "Life of Alexander."

Last time I talked about Jobs' philosophical background at Reed College and his trip to India in 1973. We mentioned that after a semester of taking classes he "dropped out" as it were and "he hung around campus for a year, taking classes in philosophy."  (Quote from here.)This installment of Jobs' philosophical background will focus on his Mysticism and how we might see it in the products Apple produces and the methods Steve uses to create them.

This is a logical gamble. Because Jobs went to India and sought spiritual Enlightenment in the seventies, it does not follow that he still adheres totally to it today. Yet, we all know about his spiritual leanings. So something seems to have remained since the seventies trip to India. But just what?

Q: What's the coolest stuff you have coming down the product pipe?

 

Jobs: We have some pretty cool stuff coming, but we don't talk about it.

 

Q: Will they be computers?

 

Jobs: Yes. We're not going off into la-la land.

Business Week Interview with Steve Jobs, May 25, 1998.

Even if we put aside biography, there is another way to look at this essay. We are taking two things which we all know Jobs takes very seriously, namely, Apple and his Mysticism, and combining them to see what happens. As it turns out, some very interesting connections and conceptual extrapolations follow upon this method. Just follow along and you'll see...

But before we begin, we want to address an issue that came up after the last installment. Someone said, in an email, that Steve's temper and such do not allow us to make reliable statements about his spiritual leanings. He is no "role model." Well, in some ways this is true, but in others it is not. As a Mac user he is a model of taste (Flower Power iMacs excluded!). But of course we look to others for spiritual Enlightenment, and the best ways to live our lives. Few Mac users have become mystics just because Jobs subscribes to an eclectic form of mysticism himself! We do not deny Steve has faults. In fact, it is one's faults in the first place which drive him to seek spiritual direction.

One issue we wish to address is somewhat of a puzzle, if we may put it like that. It is simply this: Steve Jobs, from his days at Reed to the present, seems to have dabbled in different, not altogether consistent, philosophical and religious traditions. So can we say there is a consistent view he has? We think we can say this. The prima facie case is simply that Jobs does nothing haphazardly; he is a serious thinker and serious person. Also, that he takes his views seriously is indicated by the fact that he has regulated even his diet (he is a vegetarian) based on certain philosophical grounds. These are only prima facie grounds, but enough for us to undertake the current investigation.

This article has four parts. First: We look at Job's trip to India and look at who he went to see as a kind of background, biographical investigation. What we find is that he seems to borrow from different traditions. Second: We then try to tie this within a larger context of what Job's possible views about such things might be. We do this by looking for common elements of the views he has involved himself in. We discover that he is more of a spiritual person than a religious person. Third: We apply what we find to "thinking different" and "thinking outside the box." Finally, we look at the Mystic's notion of aesthetics and Beauty and apply it to the Mac.

The Sixties Background

In 1973 Steve Jobs and Dan Kottke took off to India. They went to go see Neem Karoli Baba (pictured to the right). He was born in Laxshmi Narayan Sharma in the tiny agricultural village of Akbarpur in central India in 189? and died in 1973, the year that Jobs and Kottke went to see him. He was a mystic, of whom it is said, came to know All at an early age. Many were flocking to see him. How did they know about him?

Earlier in the sixties, Baba Ram Dass (a.k.a., R. Alpert) was writing about Neem Karoli in the US. His book "Be Here Now" was probably what came to Jobs' and Kottke's attention. It is not surprising though, as Mysticism flourished in the sixties and early seventies, especially in universities, because it seemed to synch with the drug culture and LSD experimentation Timothy Leary was preaching at Harvard and elsewhere. At any rate, in the sixties and early seventies many Americans were traveling to India to meet Neem Karoli, as well as other spiritual guides. Jobs and Kottke are not special in this way; they were actually swept along by larger social trends of the times like thousands of others. Literally thousands dropped what they were doing and went to India, including the Beatles, to find 'Enlightenment'.

Now whether they planned their travels out well, or whether they were impulsive, seems to be indicated in that they may have ended up lost, and Kottke ran out of money in India. And when they arrived they found that Neem Karoli Baba had died. At this time they traveled where ever the roads would take them and, as has been well documented, read and talked philosophy, most likely Eastern philosophy. Finally, they split up and Jobs traveled the subcontinent of India alone for several months. He then went back to the US and founded Apple with the Woz. (Kottke was involved in Apple too. In fact, Jobs refused to give him shares of AAPL just before it went public, and others, feeling generous, gave Kottke some of their shares to make up for it. It probably cost Kottke millions.)

If sparse evidence from his biography is any indication (he is very private), Jobs picked up elements of different kinds of Mysticism as he went along. Some call him a "Zen" master, which is a Buddhist school. Even Freiberger and Swaine in their book "Fire in the Valley: The making of the personal computer," titled the section on Jobs' trip to India "Blue Boxes, Buddhism and Breakout." But reducing Jobs' possible world view to a simple Buddhism may be mistaken, even though Jobs does not discourage the title. You see, he and Kottke went to see Neem Karoli, but Neem Karoli was not Buddhist and never taught any Buddhist doctrine. He was thoroughly a Hindu bhakti mystic in the tradition of Advaita (monist) Vedanta. Yet Jobs dabbles in Buddhism. It is also doubtful whether he has renounced completely what he sought in the seventies, if his current pactices are any indication. So what's going on?

Jobs' Eclectic Mysticism

There are two major divisions within Buddhism: The Theravadin school and the Mahayana school, or the Southern and Northern (Asia) Schools. There is also Vajrayana Buddhism, or Tibetan Buddhism. Tibetan Buddhism is also associated with Zen Buddhism. It incorporates the concept of Dzogchen, a nondualist, monist view of everything (all is ultimately One, see below). Now Neem Karoli, as we just said, was a Hindu bhakti mystic in the tradition of Advaita Vedanta, which is also a monist (nondualist) school. So they share a common monism, and this grounds their mysticism. In other words, we are saying that Jobs seems to have an eclectic view in which commonalties between teachings are more important than differences. He does not seem to be drawn to Hinduism or Buddhism qua religious schools, but rather is drawn to each as practices with a common nondualist view of the world which grounds a kind of Mysticism Jobs seems to embrace. Got it?

Let us state the point this way: All religions manifest themselves at two levels, some say:

1) The propositional/religious level: Subscribing outwardly to the beliefs, ethics and morality of the prevailing philosophy, (that is, religion as a 'doctrine' or a (hopefully) consistent and complete set of beliefs, stated in propositional form).

2) The practical level: This is a prescribed way of life one lives presumably based on the religious level. Here one is devoted to the spiritual practices of the religion in question.

The point to see is that these levels are logically distinct. That is, one can adopt the doctrines without the practices or the practices without the doctrines in any religion. We suspect that Jobs has done the latter. Jobs does not seem to discriminate between the different schools of Buddhism and Hinduism per se. As one might say, "I am a Christian" without committing to Catholicism or any other denomination, so Jobs might say "I am a Mystic" without prescribing to any particular school of mysticism other than monist schools which ground the mysticism he seems to embrace. This seems to be one of the better ways to make sense of his history and current practices.

Monism: The Common Element

We have suggested Steve has followed both Hindu and Buddhist teachings. One point of contac is monism: The Dzogchen of the Zen school and the teachings of the Advaita (monist) Vedanta Hindu school of Neem Karoli. Isolating this seems the best way to make sense of Jobs' seeming dabbling with various religious and spiritual traditions. That is, he may have found within several traditions one thing which grounds his mystical, practice-based bent. This one thing is monism.

What is this monism? Glad you asked, but we're not glad to have to answer! Generally, philosophically, monism is just the view that ultimately there is one basic kind of reality (one kind of thing, a single stuff, everything else comes from). Ultimately, that is to say, "All is one." In Eastern traditions this one thing is called "the Eternal" and is identified with a Universal Consciousness or the Nature of the Buddha and so on.

It is this monism which shapes the mystic's practices. We mean, for example, if ultimately all is one then all distinctions ultimately collapse. (See below.) Because perception does not indicate monism (it seems to indicate a plurality of things in the universe), one must continually remind himself, or bring before his consciousness in some way, the fact that much of his experience suffers from a systematic and pervasive error. This practice is called "meditation." It leads one away from the ever-changing noise of his senses and thoughts into a consciousness of consciousness. Now in all mysticism, the practice of meditation leads to the same state(s): inner stillness, peace, equipoise. It is a way of aligning oneself with monism. Now ultimately the One is some kind of Consciousness, which is viewed as divine. All things ultimately 'go back' (if you will allow this license) to it. Through certain mystical and spiritual practices one identifies (literally) with this One Consciousness. Thus monism grounds mysticism's meditative practices.

This monism is the common element of the various views Jobs has dabbled in, as far as we can tell, and thus we say that he is best viewed as a spiritual mystic who does not subscribe to a religious view at all. He is a much more eclectic thinker than that. In a word: He has likely grasped the common mystical ground of various 'religions', and practices a meditation that is grounded in an eclectic philosophical view of the world. The only 'religious' notions he may accept are those which ground his own mystical bent which is focused on practices. Thus, it is better to say that Jobs is a 'spiritual' person rather than a 'religious' person. Ergo: It may, in fact, be incorrect to call Steve a Buddhist or a Hindu or a Zen anything; the best label, after looking at his biography, seems to be "spiritual Mystic."

Thinking Different & A Thought-Experiment

So how might we think of "Thinking Different" or "thinking outside the box" in light of this?

The first point is simple to state but hard to explain: You never know, through purely rational means, what Steve is going to do next. Because...

Eastern and Western epistemologies (theories of knowledge) differ in that Western traditions tend toward a rational (logical) and Eastern toward a non-rational (self-evident, intuitive) approach. Mysticism stresses an inner stillness in which insight does not come from logic and reason, but a sort of intuition, an intuition of oneness and the collapse of all distinctions (based obviously on monism). If inner stillness opens the portal to a priori (self-evident, foundational or most basic) insight, then some course of deduction might diverge from any deduction constrained by Western logic. That is, "thinking" collapses and transcends traditional Western rational categories and logic. To one still caught up in dualism and pluralism, and the subject-object distinction, some courses of "deduction" might seem strange. We shouldn't think that anything Jobs does is constrained by any particular (Western) logic we may have antecedently adopted. This difference between logics means that we will more than likely be surprised by what direction Jobs takes any technology. If Steve Jobs is disciplined to some form of meditation (Buddhist, Vedanta, etc.) then we might expect him to lead technology in directions not constrained by Western "logic." Beware rumor sites.

The second point is that "thinking outside the box" takes on a more cosmological and metaphysical sense.

Let us set up a thought-experiment, so as not to assume too much about what Jobs himself thinks. Imagine a perfect Spiritual Mystic, if you will. Now what would "thinking outside the box" mean to such a person? Based on what we just said it means thinking outside traditional Western categories and logic in which dualism (e.g., true-false, subject-object) abounds. Thinking outside the box becomes "thinking" outside the West's logical traditions from Aristotle to Russell and Quine. It means nothing short of trying to extricate yourself from traditional Western values and categories. This is a much richer and deeper concept than is ordinarily associated with this expression. In fact, since ultimately there isn't a box or an "outside" or any of it anymore, in a strict sense there is no thinking involved either. This takes a great deal of guts and effort, to say the least (as Nietzsche pointed out long ago).

The same goes for thinking different — one thinks differently when he thinks outside the traditional Western categories. Talk about "different"! Actually, we can put it better if we say "intuit different," or "see different." But we cannot really follow this strand of thought without increasing the length of this essay dramatically, so we'll just let you think about it...

Aesthetics: Buddhist and Mac

This intuitive approach to knowing based on monism has further consequences. We see it in aesthetics (theories of beauty and art) in important ways.

Consider the classic Buddhist monastery garden: a quadrangle of meticulously raked sand with boulders placed in a balanced arrangement. This beauty is harmonious, austere and objectifies repose, and inner stillness; it is a reflection of what one tries to acquire in the meditative state. It all reflects the goal of the meditative state so as to give it an occasion. Harmony. Symmetry. Repose. Simplicity. Kind of sounds like, well, a Mac.

In every biography of Gautama Buddha there is the story of his most famous sermon in which he does not speak for some time, then simply holds up a flower for his chelas to contemplate the meaning of his sublime action. Being and Beuty are ultimately the same. Obviously, one cannot prescribe being. Ergo: Purely speaking, beauty is appreciated, but not prescribed in at least the Mystic and Buddhist canon. That is, everything embodies beauty on some level, as an expression of divine Consciousness itself, and one must learn to see it and live in it, as well as produce it. It is found in striking ways in nature. But it is not prescribed, for it really can't be. That's the nature of beauty for the Mystic: To prescribe it is to place limits on it where no limits are applicable (limits assume distinctions and monism inplies that all distinctions collapse). To put in a mundane way — to prescribe it is to ruin it and its appreciation. The moment we talk about and try to understand it (with traditional, rational categories) beauty it escapes us. (So we on the Mac Web talk about it endlessly!)

Steve's talk of "art and technology" thus begins to take on a new tone, for he is not thinking of Beauty as some think about it (he is not thinking of technology as many think of it). Beauty is found everywhere in nature; in fact everything can express and embrace it. Thus, Mysticism supplies a presupposition for even thinking that an object like a computer can ever capture beauty. For unlike the West in which terms like "art" are applied to only certain kinds of products, and can be found only in certain places, the Mystic's assumption is that no such delimiting factors apply. Thus it makes perfect sense to call a computer "art." (This is not to say that the Western tradition lacks the conceptual tools for saying this, please note.)

That is, when one combines technology and Mysticism's aesthetics, technology is transformed into something more. It becomes, not unlike the Buddhist garden spoken of above, an occasion for something that is greater than itself. But it can become such an ocassion only if it reflects and embodies that to which it points, namely Beauty resulting in quietude. If you feel repose and equipoise while at your Mac, it is no accident. The Mac Mystique?

Conclusion

What we have tried to do is connect two elements of Steve Jobs' life which he places great importance on: Apple and his Mysticism or spiritualism. We cannot say with complete authority that Jobs has thought like this, obviously. We are extrapolating from certain concepts to see what results from their admixture. But when we do connect the two we find some very interesting new ways of looking at Apple and Jobs. That is, it supplies us with yet another way to try and make sense of those simple machines and their insanely great properties. And if you think about it, the Buddha many times answers a question with only a simple smile, reflecting inner harmony. A simple smile ... hum ... sound familiar? Boot your Mac and take a look.

Dave Schultz

(This article was written with Dennis Hill. Dennis has actually taken the trip to India and made the same journey that Steve has made. He is a scientist, philosopher, and mystic himself. Our long discussions about mysticism were the inspiration for this article, and without him it could not have been written.)

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